I began my time at Wayfair specializing in print design and production, leading the design and execution of circulars and direct mail campaigns. I eventually transitioned to the Promotional design team and my role broadened to span production on integrated print and digital campaigns. Now, I contribute to campaign concepting and help lead the activation of omni-channel promotional campaigns.
The Circular program was our monthly ad, targeting consumers looking for steep discounts and low prices. I was the lead designer, responsible for coordinating collaboration between cross-functional partners and managing production from initial concept to final delivery. Over my time at Wayfair, I evolved the Circular to more closely align with new brand standards and other print programs such as our Seasonal Catalog.
I served as the Lead Production Designer for the Summer 2026 catalog, managing its execution from the initial file build to final delivery. I was responsible for coordinating circulation to stakeholders for feedback, streamlining collaboration with copy and merch partners to implement feedback, and communicating with the printer. I also contributed to the re-design of several spreads and catalog conventions to improve the customer experience, balancing creative storytelling with brand standards to create a cohesive and engaging catalog.
For Cyber Month, we were tasked with concepting a simple, graphic treatment that incorporated the brand’s red thread toolkit. We developed a modular system that would be flexible enough to work across the four phases of the campaign, ramping up from the initial phases to be the loudest during the T0 moment. I contributed to the concepting with the new split layouts, very large/bold text treatments, and the repeated text motif. Several channels outperformed our 2024 creative.
The layouts were very well received and we’ve refreshed them slightly to be used across our highest tier seasonal activations.
I was tasked with concepting a new SKU-foward template for lower tier, seasonal campaigns. When marketing performed an A/B test with an older template, this template won.
In early 2026, I completed a refresh of our direct mail pieces based on findings from a 2025 study conducted by our marketing team. One program we refreshed was Remarketing, which ladders back to our promotional campaigns.
